RBC

Led Redesign of RBC Travel Insurance website to better engage a younger audience and increase online conversions. RBC challenged us to make travel insurance feel relatable and modern, so I created a visual direction inspired by Airbnb and Pinterest—clean, aspirational, and highly scannable. I led the end-to-end design process, including sketches, wireframes, high-fidelity concepts, imagery selection, and stakeholder presentations. The refreshed layout improved clarity, elevated brand perception, and made the experience more appealing to younger travelers exploring coverage options.