BMO - Complete re-brand of their digital campaign.
BMO
Led the redesign of BMO’s 1:1 digital marketing channel following their brand refresh. While the rebrand modernized the visual identity, customer communications lagged behind—so I was brought in to translate the new guidelines into responsive, user-centered digital experiences. By simplifying layouts, strengthening visual hierarchy, optimizing mobile flows, and designing clearer, more actionable CTAs, I significantly improved engagement. The redesign drove higher click-through and conversion rates by making the customer journey cleaner, faster, and more intuitive.